apartment mystery shopper services

SkilCheck Keeps Things Simple

Unlock the potential of your community with our apartment mystery shops, which are specifically designed to capture the perspectives of local residents. While your in-house team handles rate management and competitive analysis, it is crucial to understand how potential renters perceive your property. By discovering their willingness to choose one of your apartments, you can see how it is influenced by the insights they gain from your leasing agents’ sales presentations. Furthermore, you can refine your approach by actively tuning into potential renters’ views.

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What Does an In-Person Apartment Mystery Shop Include?

We launched our apartment mystery shopping services when self-storage clients expanded into multifamily housing, expanding their offerings. SkilCheck delivers a comprehensive apartment mystery shopping program that highlights your community’s strengths through a customized evaluation form.

MEDIA FILES

• Pre-Visit Phone Call: Your mystery shopper will phone the apartment complex leasing agent or office to request a tour of an available apartment.  The phone call is recorded, and our in-house evaluator (not your shopper) will provide feedback on the interaction.
• Audio File of the Visit: Shoppers record their interactions during apartment mystery shops (with your consent). These recordings assess service quality, identify areas for improvement, and recognize successes.
• Photos: The shopper discreetly captures photos of key areas, such as the parking lot, curb appeal, and community property, to highlight needed enhancements or improvements.

EMPLOYEE FEEDBACK

• A Warm Welcome: Were you greeted promptly and with a friendly demeanor, creating an inviting atmosphere from the very start of your visit?
• Appropriate Introduction:  Did the leasing agent properly introduce themselves and ask for your name? This personal touch significantly enhances rapport with customers, so we pay close attention to it.
• Employee Appearance: Was the agent well-groomed and professionally dressed, reflecting positively on the community?

PROPERTY FEEDBACK

• Tour Invitation: Did the agent invite you to tour the community property? A guided tour highlights the apartment community’s features and helps build trust with potential tenants.
• Emphasis on Security: How clearly did the agent explain the property’s security features, which build trust in property security?
• Call to Action: Were you encouraged to begin the application process during your visit? This proactive approach effectively turns inquiries into rentals.
• Marketing Materials: Did you receive a business card, brochure, or other marketing materials with detailed information?
• Effort to Earn Your Business: Did the agent show genuine interest in securing you as a tenant? Look for personalized suggestions or attentive responses to your questions as signs of their commitment.
• Overall Property Condition: What was your impression of the property’s cleanliness and maintenance? A well-kept property enhances customer perception and fosters trust.

With these thorough evaluations, SkilCheck helps you understand your performance and identify areas for improvement. So, let’s work together to ensure your apartment community meets and exceeds customer expectations!